Create opportunities for your people, product, or both.
Grow Authority, Product Education, or Authority Ecosystem — same eight-week rhythm, optional retainer after.
One session introduces the method. The next applies it through guided writing. The rhythm repeats across eight weeks.
This rhythm applies to Grow Authority, Product Education, and Authority Ecosystem.
Exact dates and times are agreed during discovery. The core rhythm can be adapted to the company's goals and scope. After the initial eight weeks, each partnership can extend on retainer.
Expertise creates opportunities for people.
Expertise creates opportunities for products.
Expertise creates opportunities for both.
The exact mix is adapted to the intended outcome, participants, expertise and company goals.
Depending on the people, stories and company goals, strong authority assets may create opportunities across Lena's network and channels.
The exact mix depends on the participants, stories and company goals.
These opportunities are selected based on relevance and quality.
Specific distribution opportunities are not automatically guaranteed.
PATHS was built from years of recruitment, coaching and authority-led work. The logos below reflect the founder's own professional relationships, not Enterprise PATH clients.
Every company has different experts, goals and constraints. These answers cover the fundamentals. The exact engagement is defined through a discovery call.
PATHS helps companies turn internal expertise into opportunities for their people, products and business.
Depending on the engagement, that can support recruitment, retention, leadership visibility, product education, product adoption and long-term educational content.
Grow Authority focuses on helping people inside your company become recognised experts.
Educate Through Your Experts turns your team's knowledge into educational content that improves product understanding, adoption and trust.
Authority Ecosystem combines both. It develops visible experts and uses their expertise to support product and company growth.
We will identify the strongest route during a discovery call.
Neither.
PATHS does not create generic employer-branding campaigns, and it is not a personal coaching programme.
It combines structured education, practical implementation and content production to help real experts communicate useful knowledge in their own voices.
No.
PATHS starts with the expertise your team already has. The goal is not to turn employees into full-time creators. It is to build a practical system for extracting, developing and sharing valuable knowledge.
The exact format depends on your goals, participants and selected PATH.
An engagement may include live education, guided writing sessions, expert interviews, authority assets, educational campaigns and publishing support. The final scope and deliverables are agreed before the work begins.
Every company engagement begins with discovery.
We identify the business outcomes you want to support, the experts best positioned to participate, the knowledge worth developing and the formats most appropriate for your audience.
The PATHS methodology remains consistent. The application changes according to your goals.
Success measures are agreed before the engagement begins.
Depending on your goals, these may include participant implementation, authority assets created, publishing activity, audience engagement, product education, hiring visibility or other relevant business indicators.
PATHS cannot guarantee specific hiring, retention, revenue or product-adoption results.
The right group size depends on the selected programme, the level of production involved and the amount of feedback required.
We will recommend a structure after understanding your team and objectives.
Company engagements are scoped individually.
Pricing depends on the selected PATH, number of participants, duration, level of customisation and production requirements. You will receive a clear proposal after the discovery call.
Book a discovery call.
Bring your goals, current challenges and examples of the expertise already inside your company. We will explore whether PATHS is the right fit and what type of engagement would create the most value.
Book a discovery call →Share your goals and the expertise already inside your company — we’ll recommend the strongest partnership route on a discovery call.
Book a discovery call →New partnerships from late September. Three company partners in the first delivery window.
3 partnerships currently available.
Book a conversation about the next delivery window.
Programme and schedule are agreed privately. A booked exploration call does not reduce availability; only confirmed work does.